What’s the deal with those 'me when i' caption memes?

[LukeUR]

I keep seeing this weirdly specific joke format where people post a picture of a normal object, but the caption is something like "me when I slightly adjust the thermostat." What's the deal with that? I tried to make one about my coffee being the perfect temperature, but it didn't get any reaction and now I feel like I'm missing the point of the whole trend.

[Ava.C]

I tried a kettle picture with a caption about hot water and it felt like radio silence for days, then a friend laughed when I kept tweaking it.

[ChloeQG]

The format seems to click when the caption names a tiny moment almost everyone has felt but can't name exactly.

[Aria.S]

Maybe the timing was off or the feed was crowded I am not sure if the idea itself is weak

[LoganR]

One shot I posted a slow burn caption about the perfect temperature and it felt oddly personal but it stayed unseen for a long stretch then a late flood of comments came