Why are pre-order signups stalling after six weeks for my software tool?

[Dennis.L]

I’ve been running a pre-order for my software tool for about six weeks, and while the initial sign-ups were strong, they’ve completely stalled. I’m trying to figure out if this means the market isn’t really there, or if I just haven’t reached the right people yet. It’s hard to know whether to push forward with development or go back to the drawing board.

[Jack.J]

I ran a six week pre order once. The first day felt great, then it cratered. We did a short, direct outreach to a narrow group—one email, a quick ask for what would push them over the line, and a tiny early access perk. It yielded a few notes, but the signup curve stayed basically flat after that initial spike. Made me question whether the core issue is real demand or simply reaching the right people.

[Madison_B]

An audit of the signup flow showed two friction points outside the signup screen that were turning people off. We pruned two fields, clarified the value prop in the copy, and tightened the price presentation. Signups ticked up a notch, but not a breakthrough. It felt like small signals, not a cure.

[AveryM]

I kept thinking it’s all about features, but a week of customer conversations suggested the heat wasn’t in the feature set, it was how someone would actually use it day to day. We paused dev on a couple big bets and asked for real use scenarios. The notes were messy, some promising, some not, and nothing told me to double down yet.

[GregoryZL]

Question: do you have a single target persona, or are you aiming at a broad audience? If you don’t know who the buyer is, maybe the message is the bottleneck more than the demand itself.