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How can I balance positive space and hidden shapes in a logo design?
How can I balance positive space and hidden shapes in a logo design?
I work with a lot of couples who are looking for relationship advice for couples that actually helps strengthen their bond rather than just addressing surface issues. So much advice focuses on fixing problems, but I think it's equally important to focus on building connection.
Some relationship advice for couples I often share: make time for regular conversations about things other than logistics and problems, show appreciation for each other regularly (not just on special occasions), and create shared experiences that build positive memories.
What relationship advice for couples have you found most helpful for strengthening your relationship? I'm interested in both preventive measures and ways to rebuild connection when it's been strained.
I’ve been trying to create a logo where the negative space subtly forms a secondary image, but my sketches just look like disjointed shapes instead of a cohesive mark. I can’t seem to find the right balance between the positive form and the hidden shape so that both are readable without forcing it.
I chased this too. I started with a bold outer shape and tried to carve the second image from the inside. In sketches it felt readable, but once I vectorized it, the two ideas fought each other.
I kept bumping stroke weights and the margin around the shape, until the negative space read as something simple, like a notch or a leaf, but not obvious.
I printouts the rough versions and cut them with scissors. Sometimes the hidden image only shows up when I tilt the logo slightly or view it in a mirror.
Is the hidden image really the issue, or is the core symbol not strong enough on its own?
I once wandered off topic into the color tests and ended up going back to black on white. The contrast change made the hidden space pop more without shouting.
I gave up on perfection and kept a few versions with the only rule: the outer silhouette must survive at tiny sizes. It helped the hidden form stay subtle.
I tried a grid and then loosened the geometry; sometimes a slightly asymmetrical balance made the two reads easier, other times it looked generic.
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