Should we double down on current channels or rethink our go-to-market motion?

[Nora_L]

We’re at a point where our customer acquisition costs are climbing, but our revenue per customer isn’t keeping pace. I’m trying to figure out if we should double down on our current channels or if it’s time to fundamentally rethink our go-to-market motion before we attempt another funding round.

[Aaron.J]

We leaned into a couple of channels and CAC kept creeping up while revenue per customer stayed flat. We paused a few spend-heavy placements for a week and saw the CAC dip temporarily, but the overall math didn’t improve enough to feel confident.

[Jonathan7]

I keep wondering if the real bottleneck is the offer itself. We tested a pricing tweak and a bundled option for a small slice of customers, but LTV didn't move and net new bookings stayed stubbornly flat.

[Jason_L]

We did a quick GTM experiment, shifted some budget to organic content, and watched the funnel, but the activation rate barely budged and the churn between first and second purchase was still high.

[LoganL]

Do we even have clean data to tell what is worth doubling down on, or are we chasing visibility?