Should we include third-party audit reports on our about page?
#1
I’m trying to decide whether to include a dedicated section for third-party audit reports on our company’s main “About Us” webpage. My concern is that while it feels transparent, it might also make potential clients overly focused on minor findings instead of seeing the overall positive picture. I’m not sure if this level of voluntary disclosure comes across as trustworthy or needlessly risky.
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#2
We toyed with including a link to a third party assessment rather than a full page. It felt transparent in waves, but some visitors honed in on a single finding and wanted remediation details, which slowed conversations.
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#3
We published an audit report section and it did boost credibility with some buyers, but a few prospects fixated on a minor finding and asked a bunch of follow ups about process control. Overall response was mixed.
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#4
Is the bigger issue that people skim About pages and don’t actually digest any reports, so the section ends up being noise?
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#5
I tried hiding it after a noisy quarter, then brought it back as a footer link with a short summary and a single data point. It felt safer, but still created questions.
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