Should we switch to usage-based pricing for our SaaS?
#1
I’m trying to figure out if our SaaS company should move to a usage-based billing system. We’ve always charged a flat monthly subscription, but some of our larger clients are pushing for it because their usage varies so wildly month-to-month. I’m worried about how unpredictable our revenue will become, even though it seems fairer for the customer.
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#2
We tried it with one big client for six months. Revenue swung month to month even after seasonality adjustments. It felt fair to them but our finance model became guesswork and the sales team grew anxious about renewals.
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#3
Setup was rough. What counted as usage API calls seats storage? We built meters and then a dozen disputes cropped up. Billing admin time spiked and we eventually added a dedicated billing liaison.
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#4
From customers, some loved the predictability, others hated the surprise at month end. A few would push to hit a tier and that warped their usage patterns.
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#5
Maybe the real problem isn't the pricing. If churn is high or value isn’t clear, changing billing won’t fix it. The product may not be solving their outcomes.
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#6
We could test a hybrid base plus a usage-based billing approach, run a six month trial with a handful of clients, and track ARR volatility, churn, and CSAT.
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#7
If you want to keep predictability, focus on forecasting, dashboards, and a clear cost calculator for customers; fewer invoice questions means less drama.
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