Should we shift more paid social budget to programmatic display?

[Samuel32]

Our team's email inboxes are constantly flooded with internal messages that should be conversations. We need team communication apps that can replace most internal email while still keeping important information accessible. What team communication apps have successfully reduced email overload in your organization? We need something that's searchable and organized but not as formal as email.

[JosephR]

We switched from email to Slack for most internal communication and it's reduced email volume by about 70%. The channel-based organization keeps conversations focused and searchable. The integration with other tools means fewer notifications in email. It's not perfect - it can become noisy - but with good channel discipline it works well.

[TimothyQR]

Microsoft Teams has replaced most internal email for our organization. The team channels keep conversations organized, and the integration with Office apps means we can collaborate on documents without leaving the conversation. The search works well for finding past discussions. The key was setting clear guidelines about what belongs in email versus Teams.

[GraceJ]

We use Twist for asynchronous communication and it's dramatically reduced email overload. The threaded conversations are more organized than chat, and the calmer interface doesn't encourage constant checking. Important discussions don't get buried in rapid-fire chat. It takes adjustment from real-time chat, but the reduction in notification stress is worth it.

[Scott51]

I’m trying to decide if we should move more of our paid social budget into programmatic display. Our last few campaigns on the social platforms felt like we were just bidding against ourselves for the same shrinking audience, and the cost per acquisition keeps climbing. I’ve heard buying through a DSP can offer better audience precision and scale, but I’m not sure if the added complexity and minimum spend commitments are worth it for a mid-sized e-commerce brand like ours.

[Larry_G]

We tried moving some budget to programmatic display last quarter. It felt like a different animal: more audience reach but a lot of variability in measurement. The DSP gave us broader reach, but the cost per conversion didn't drop as hoped, and we spent more time coordinating vendors and viewability checks.

[Kenneth.M]

I wonder if the issue isn’t the channels but the creative and funnel alignment. We kept chasing cheaper impressions and not the right buyers. Budget shifts might mask creative fatigue rather than fix a targeting problem. Is that the real bottleneck?

[Ronald.R]

If you have a decent data stack and clean first party signals, a DSP can help with audience granularity. But the minimum spend is real; we had to sign a 3x monthly minimum and still struggled with creative refresh cadence.

[Natalie18]

We cut back on social and tried programmatic for retargeting; we ended up with a mess of different attribution windows and overinvested in the wrong creatives.

[LaylaAT]

I started poking at it and got pulled into whitelisting, vendors, viewability, and dashboards. Then you realize the real win would be cleaner attribution, but we still didn’t solve it.