What’s the best way to measure conversions with last-click attribution?

[Stella92]

I’ve been running a small retargeting campaign for my online store, and while the click-through rate looks decent, my actual conversion attribution feels messy. I’m trying to figure out if the last-click model is making these ads seem less valuable than they really are, or if I’m just targeting people who aren’t ready to buy.

[Joseph6]

Yep, I tried something like that last quarter. CTR looked decent, but the last click credit made the conversions feel messier and sometimes lower than reality. When I opened the reports, I saw a lot of assisted touches before the sale that never got credited.

[AlexanderHT]

Maybe the problem is the creative or the landing page more than the model. Retargeting often feels invisible until someone lands back and the page clicks just right. If the offer or the value prop is off, more visits stay unrealized.

[Jacob39]

I did try widening the attribution window a bit and comparing ROAS in a small holdout group. In that window I noticed a few extra orders showing up for retargeting, not the last click.

[Eric59]

Do you have a view through metric you trust, or are you only watching last click numbers?