What caused The Fall Guy's box office drop after opening weekend?

[OliviaOM]

I just saw the final domestic total for *The Fall Guy* and it’s way below the early tracking projections. I was really expecting it to open bigger given the star power and concept, but it seems like it just didn’t have the staying power. What gives with that kind of drop after the first weekend?

[MiaC]

With The Fall Guy, the domestic total came in lower than the early projections, and it made me rethink what the opening window actually signals.

[Kenneth_A]

In our theater the energy faded after weekend one; the crowds were thinner and the chatter didn’t grow into real word of mouth.

[FrankS]

I poked around a few numbers online and the hold was softer than the hype suggested, so it didn’t stretch into a second weekend.

[NatalieJ]

Maybe the hitch isn’t the marketing but the premise or tone; maybe trailers pulled you in but the actual movie didn’t land with viewers after that first surge, so is that the real snag?