What closing technique helps move a stalled prospect to commit?
#1
I’m trying to figure out how to handle a prospect who keeps agreeing with my proposal in principle but then stalls when it’s time to actually commit. We’ve had three meetings where they say all the right things about the value, but when I move to finalize terms, they bring up a minor procedural question or need to “run it by one more person.” I’m starting to wonder if my closing technique is missing something that would help them feel comfortable making the decision now.
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#2
I know the scene you describe. They nod in the meeting about the value and then shrug when you try to lock terms. It feels like a harmless delay but it keeps dragging on.
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#3
One thing I tried was locking a concrete next step with a date and I kept it in the email trail. When they said run it by one more person I offered to loop that person into the call or to send a one page summary that the other person could sign off on. It sometimes moved the needle but not every time.
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#4
I keep wondering if the stall is hiding a bigger concern. Is this the real problem or are they just slow to decide? I have had buyers push back because they needed a different champion or a different timing window and I ended up backing off for a while rather than chase the last hurdle.
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#5
From a closing stance it can feel like you must force a yes and that never helps. I have watched that backfire and I am not sure what the right balance is between speed and risk review.
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