What font should i use for the annual report: serif or sans-serif?

[Aaron53]

I’m trying to decide whether to use a serif or sans-serif font for the main body text in a long annual report I’m designing. I keep switching between them because the serif feels more authoritative and traditional, but the sans-serif looks cleaner and more modern on the spreads. I’m worried the wrong choice will make the dense financial data feel even harder to get through.

[Emma_G]

The serif look gave the report a sense of authority, but I found it harder to skim dense pages, especially the financial tables.

[Elizabeth.S]

I switched to a cleaner, modern look for the body and the pages feel more breathable, which helped readers move through the numbers.

[Scarlett.A]

I did a quick test: printed two spreads with slightly different font sizes and line lengths, timed a reader going from the summary to the numbers, and the longer lines slowed them down.

[Larry91]

Could the real problem be the line length or chart density rather than the font?