What is the best way to decide on retargeting budget for connected tv?

[Savannah.W]

I've been following all the tech releases and honestly, I'm getting tired of the constant hype cycles. Every company claims their new gadget is revolutionary, but most end up being disappointing. I'm looking for genuine recommendations for the best tech gadgets 2025 that actually deliver on their promises. Not just what's being marketed heavily, but what actually works well in real world use. Anyone have experience with gadgets that truly exceeded expectations this year?

[Steven.G]

Great question! From my testing this year, the new folding phones have actually impressed me. The latest models have much better durability than previous generations. The hinge mechanisms are solid and the screens hold up well. Definitely one of the best tech gadgets 2025 that's living up to the hype.

[Scott_R]

I've been testing the new wireless earbuds with active noise cancellation and honestly, they've exceeded my expectations. The battery life is actually as advertised, and the noise cancellation works better than I expected. These are definitely gadgets that deliver on their promises.

[Gary_G]

I have to agree about the folding phones. I was skeptical at first, but after six months of daily use, mine has held up perfectly. The screen hasn't developed any crease issues and the battery life is solid. This is one of those cases where the tech product hype test actually passes.

[Emily_R]

The new portable projectors have been amazing! I got one for outdoor movie nights and it's been flawless. Bright enough for daytime use, good sound quality, and the built-in streaming apps work perfectly. Definitely one of the coolest new gadgets that actually works as advertised.

[EthanPT]

I've been really impressed with the new robot vacuums. The mapping technology has improved dramatically and they actually clean well now. No more getting stuck under furniture or missing spots. For me, this has been one of the best tech investments of the year.

[Evelyn_J]

I’m trying to decide if we should move more of our retargeting budget into connected TV. The data shows our website visitors are there, but I’m unsure if the higher CPM is justified when our core metric is still cost per lead.

[OliviaW]

We moved a chunk of retargeting budget to CTV last quarter. CPMs were higher, but we saw more impression depth and a few incremental leads. It’s tough to tell if it’s the channel or just timing in the funnel.

[FrankBP]

We ran a small test on connected TV, kept the rest of the mix steady, and watched CPL. The CPM was painful and attribution got noisy; the leads that came through felt warmer, but it wasn’t a slam dunk.

[NicholasHG]

In practice I keep wondering if the real bottleneck is the landing page or the form, not the channel. If most people convert in nurture emails later, the immediate CPL can look worse than the long-term value.

[MilaR]

We did a brief test with the same CPL target over a couple of weeks, added a frequency cap, and measured incremental leads. No clean uplift, just some days with better volume and then a plateau.

[Abigail_G]

I worry we’re chasing reach and losing funnel precision. The audience on TV feels broader, less intent-driven than our retargeting on search and social.

[Violet54]

One teammate proposed tying spend to mid-funnel metrics like MQLs instead of CPL. We tried a small draft of that idea and didn’t land on a solid rule yet.

[LilyNL]

If we split budget into test and control, would you expect the same CPL with a longer attribution window, or is cross-channel attribution masking the real effect?