What should I adjust to lift SaaS landing page conversion from 1.2%?

[JackP]

I’ve been running a landing page for my SaaS tool for three weeks now, and I’m only seeing about a 1.2% conversion rate from visitor to sign-up. I expected it to be low, but this feels off. I’m not sure if the problem is my value proposition, the page itself, or if I’m just targeting the wrong audience with my ads.

[Eleanor.W]

Three weeks is a blink in funnels. I had a similar run last quarter and our rate hovered around the same. What helped a bit was making the hero promise crystal clear and putting a concrete outcome in the subhead. We also tested two CTAs—one for starting a free trial and one for watching a quick demo—and kept the signup field short. Action I took: ran those variants for a week, watched signups inch up a notch, then paused to avoid ad fatigue.

[Tyler54]

I’d start with the audience, not the page. I ran ads to broad SaaS audiences and saw clicks but almost no signups. I paused the campaigns and narrowed to a few target verticals with clear pain points, plus tighter firmographics. The new mix felt better, even if signups stayed small.

[SavannahIR]

From a data view, 1.2% isn’t crazy for a cold landing, but it does feel off if you expected momentum. Could be the funnel after signup is weak or the value prop isn’t landing with real buyers. I’ve chased both and usually ends up being onboarding friction or mismatch between promise and actual product experience.

[JasonUS]

Do you have a quick way to check intent signals like how far people scroll or where they drop off before hitting the CTA?