What tweaks improve retargeting ads' conversion rate from pricing page visitors?

[Amelia63]

I’m trying to figure out if our retargeting ads are actually convincing people who left our pricing page to come back and buy, or if we’re just spending money showing ads to people who’ve already decided against us. I see the click-through rate, but the conversion from that traffic feels weak, and I’m not sure what to tweak first in our messaging or audience segmentation.

[Avery66]

I’ve chased CTRs before and felt the same — some days it seemed we were pulling clicks from people who didn’t care about pricing at all. It’s easy to mistake interest for intent when the page view numbers look decent.

[Oliver35]

We tried a dedicated retargeting funnel for pricing-page visitors, added view-through conversions, and ran two ad variants. CTR crept up a bit, but purchases stayed stubbornly flat. On days we leaned into a clear value prop and a simple next step, we saw a small lift in ROAS, nothing dramatic though.

[Scott.G]

Maybe the issue isn’t the ads at all but the pricing page experience. If the page loads slow, or the checkout is confusing, the click won’t turn into a sale regardless of the ad creative.

[Sophia.L]

I did a quick sanity check last quarter: compared last 14 days of people who clicked an ad versus a neutral audience; incremental conversions were barely above noise. It made me question whether we’re even targeting the right slice of people or if the signal is the wrong one to chase.