Why aren’t my B2B SaaS landing page conversions improving?

[George.J]

I’ve been running a landing page for my B2B SaaS tool for three weeks, and the conversion rate from visitor to sign-up is much lower than I projected. I’m trying to figure out if it’s a problem with my value proposition or if I’m just targeting the wrong audience with my ads.

[RobertVG]

I’ve been in a similar boat. After week three I swapped the hero value prop to something concrete like reducing onboarding time, and I tweaked the CTA to a simpler, no friction path. The click through on the hero improved a bit, but signups stayed stubbornly low. Maybe the audience isn’t reading past the fold or the signup flow is still too heavy.

[ChloeJ]

Are we sure the landing is talking to the right buyer, or is the real problem somewhere else?

[NicholasHG]

I tried adding social proof and a shorter form, and I watched time on page creep up by a few seconds, yet the numbers didn’t move. It feels like we might be missing some trigger elsewhere, not just the copy.

[Stephen_B]

I did one experiment where I tested a hardship angle but stopped after the first day because it felt off. It’s easy to chase the signal and ignore the longer sales cycle that this thing seems to live in.