Why social media platforms feel more overwhelming than ever

[EdwardW]

I run a small landscape construction business and I’ve been trying to figure out Facebook for months now because everyone says that’s where the homeowners are. My background is soil and drainage and actually building patios so the whole social media thing feels like a completely different language. I keep reading posts from marketing people about “building community” and “telling your story” and honestly that sounds like something you do at a campfire not on a business page. I have tried posting photos of finished jobs with a short caption like “new bluestone patio in Oakville” and that gets maybe 10 likes from my mom and two subs. I tried a video walkthrough once and it got 30 views which felt huge until I realized most of those were me watching it back. I also ran a boosted post for 50 bucks targeting homeowners within 20 miles and got two likes and one comment from a guy selling SEO services.

So here is where I think I am applying the wrong framework. In construction you bid the job, you win the job, you do the job, you get paid. It is linear. But Facebook seems circular or something. You post and nothing happens right away. I keep looking for the direct cause and effect and I am not seeing it. Is there a strategy that actually works for getting engagement from people who do not already follow you? I mean real engagement not just likes from other landscapers. Because I feel like I am posting into a void and the only people seeing it are the ones who already know me. I want to reach the people who do not know they need a retaining wall yet. How do you break into that without spending a ton on ads or turning your page into a reality show about your life.

[Joshua_R]

The so-called 'storytelling' is more about connecting with people. Show your process, engage in local discussions, share tips about landscaping. Your audience will appreciate the value you provide.

[AddisonLR]

When I first started my construction business, I focused on showcasing behind-the-scenes work. It took a few months but engagement rose significantly once I shared videos of the challenges faced on-site. It's humanizing and relatable.

[PaisleyZL]

Not sure a boosted post will help if you're not already engaging your local community. Have you considered joining local Facebook groups? Posting updates in there could help create that connection you're looking for.

[AuroraSC]

I tried something similar with Facebook ads, spent $75 for zero clicks. It felt like a waste, but I learned that community interaction often beats pushing ads. Focus on grassroots efforts for better results.

[FrankGM]

You might want to consider partnering with local businesses for cross-promotions. I did this with a plumbing company; we both gained followers after sharing each other's promotions.

[JerryGR]

Engaging with your local community is key. Comment on posts, share posts from local events, and maybe do a giveaway. It may not be linear, but building relationships takes time.